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Believe it or not, the men's personal care market is valued at a staggering $30.8 billion in the U.S. and should skyrocket by over 9 percent in the next decade.
That's a whole lot of dudes invested in skincare, so if you have yet to jump on the bandwagon, it's time to have a chat. Taking the time to learn about men's face care is vital for your self-image and general health. Your skin is your largest organ, after all.
Read on to educate yourself on the best men's face care routine and how to choose the right products.
If your idea of cleansing your face is simply wetting it in the shower, you might need to reconsider this notion.
Your skin comes into contact with a plethora of pollutants all day, every day—whether it's industrial pollutants, cigarette smoke, or even just the air in your home.
You should wash your skin every day with a good quality cleanser. Preferably in the evening, before you hit the hay. This is the best way to ensure dirt doesn't soak into your pores overnight.
A good, gentle cleanser is best. Opt for a mild foaming cleanser that removes surface oil and pollutants. Then, once or twice a week, switch to an exfoliating cleanser for a deeper clean.
Washing your face with a cleanser once a day is ideal. However, if you have very oily skin, splash your face with cool water in the morning or use a hot towel to wipe away excess oil.
If you're sporting a beard, don't forget that it needs a wash, too. A good rule of thumb is to wash your beard as often as you wash your hair. Invest in a designated beard shampoo and oil (which acts as a conditioner).
Throughout our daily lives, our skin takes a real battering. Due to free radicals and oxidative stress, the skin needs a little extra TLC now and then.
What is oxidative stress? In short, it's how your body reacts to pollutants in the air, such as general pollution, cigarette smoke, UV rays, and chemicals.
To repair and soothe the skin, you want to incorporate some antioxidant serum into your men's face care routine.
Some of the best face care products for repair include vitamin C, retinol, and hyaluronic acid. Use your serum in the morning as your first step in your skincare regimen.
Like the body needs water to function, your skin needs moisture to look and feel its best.
After applying a repairing serum, your next step is to add moisture back into the skin. Then protect it from harmful UV rays.
As part of your morning routine, use a high-quality moisturizer. Then, top that with a good SPF sunscreen—nothing less than SPF 30.
Remember, you should apply SPF even on cloudy days and even if you don't plan on heading outside. This is because incidental sun exposure adds up over time.
There's no need to double moisturize throughout the day if your skin isn't dehydrated. However, if it is, use a lightweight moisturizer at night.
Don't forget to add moisture back into your beard, too. Top off your skincare routine with a few drops of beard oil, massaging gently from root to tip.
Thanks to that ever-present hormone, testosterone, many men struggle with oily skin. Naturally, men have thicker skin than the fairer sex, too.
But if that's not you and you struggle with dry, itchy, or flaky skin, you'll need to ensure you're using the right products. The best face care products are the ones that suit your skin type.
If you have this skin type, you might struggle with acne breakouts. If this is the case, always opt for a face wash with ingredients such as salicylic acid, benzoyl peroxide, glycolic acid, or sulfur.
But make sure this active ingredient features in small percentages. You don't want these ingredients to strip your skin of its healthy, natural oils, which can exacerbate acne and skin oiliness.
What most people (especially men) don't realize is that the purpose of a toner is not to double cleanse the skin. Its actual purpose is to balance pH levels.
This is especially helpful if you have very oily, acne-prone skin. Toner is an invaluable product in your skincare regimen to keep your skin's pH happy and balanced. This also helps to remove shine from the skin and restore moisture levels.
Simply swipe a cotton pad over your face after cleansing, then apply your serum.
On the other hand, opt for a soothing face wash and moisturizer if you struggle with skin irritation such as dryness, patches of eczema, or flaky skin.
This includes products such as cream or ''milk'' cleansers and heavier moisturizers. If you have combination skin (i.e., patches of oiliness and dryness), try a cocktail of products tailored to your skin concerns.
Remember that products laced with fragrance and alcohol can strip the skin and make it even drier. Always opt for fragrance, perfume, and alcohol-free products with a drier skin type.
It sounds like a lot of work, but this is a straightforward face care routine for men that your skin will thank you for in years to come. And no, it's never too late to start taking care of your skin.
Don't overcomplicate your men's face care—shop for all the primary products you need with Barage & Co. If you're not sure where to start, check out our grooming kits!